v2.0.1·BHM · 24/7
OnlineStart →
§ Journal / Field Notes

Notes from
under the clouds.

Field reports, technical opinions, and the occasional contrarian take. Written by the team, for anyone building intelligent systems for real businesses.

001APR 28, 2026STRATEGY6 MIN

The boring case for AI in mid-market operations.

Most AI value sits one layer below the headlines — in the routing rules, the reconciliation jobs, the invoices that never get sent. The unglamorous wins are the ones that compound.

By Rhea KowalskiRead note
002APR 14, 2026ENGINEERING9 MIN

A pragmatic stack for data pipelines in 2026.

We’ve shipped enough pipelines to know which abstractions earn their keep. Here’s the kit we reach for, the kit we’ve abandoned, and the small set of opinions we’ve grown to defend.

By Marcus VanceRead note
003MAR 30, 2026PROCESS4 MIN

Why we ship a v0 in week one.

Discovery decks die in inboxes. A working surface — even ugly, even partial — changes the conversation immediately. Here’s how we set up the first week to maximize learning.

By Rhea KowalskiRead note
004MAR 12, 2026ENGINEERING7 MIN

Retrieval before fine-tuning, almost always.

Teams keep asking us to fine-tune a model when retrieval would solve the problem at a tenth of the cost and a hundredth of the maintenance. A short manifesto.

By Sam TateRead note
005FEB 24, 2026STRATEGY5 MIN

Buy the dashboard, build the model.

There’s a defensible boundary between commodity tooling and your real edge. We help clients draw it deliberately rather than by accident.

By Marcus VanceRead note
006FEB 03, 2026PROCESS8 MIN

Notes on running an engagement from Alabama.

Remote-first means the work moves at the speed of writing, not meetings. A look at how the studio operates across time zones — and why we wouldn’t go back.

By Rhea KowalskiRead note

Want these in
your inbox?

Roughly one note a month. No marketing, no upsells — just the thinking behind the work.

No tracking · Unsubscribe in one click
← Back to home
© 2026 Overcastly, Inc. — all systems nominalSOC 2 · GDPR · ISO 27001